Marketing Specialist

We are currently recruiting for a successful company that offers industrial and commercial doors, utility vehicles, security systems and general industrial equipment based in South Petherton.

They are seeking a dynamic and Marketing Specialist to lead marketing efforts and manage the digital platforms for the business. The ideal candidate will be responsible for maintaining and optimising websites, managing brand campaigns, creating and optimising content, and developing e-commerce opportunities. The Marketing Specialist will also play a crucial role in developing brand voice, building relationships with industry editors, and supporting various digital marketing initiatives to enhance brand discovery and performance.

Responsibilities include but not limited to:

• Manage, maintain, and optimise websites and digital platforms.
• Collaborate with internal stakeholders to deliver high-profile digital products and services, including website development, innovation strategies, integrations, and CRM systems.
• Manage brand campaigns using Insight data or existing customer base through a CRM.
• Track, measure, improve, and report the performance of digital marketing campaigns.
• Support e-commerce product opportunities.
• Create content and optimize the path to conversion.
• Manage site content, blog articles, social media, video content, and email content.
• Produce and distribute editorial and press releases to industry-specific magazines and blogs.
• Undertake email communications using platforms like Mailchimp
• Social Media and Content Strategy:
• Working with the team to implement social media strategies to maximize profiles and improve brand discovery.
• Measure and report on the performance of all digital marketing campaigns.
• Identify content opportunities in each sector and produce relevant materials (news items, thought leadership, podcasts, blogs, infographics, etc.) for dissemination across digital channels.

The ideal candidates will have a marketing related Degree and Marketing experience with proven experience in digital marketing, content creation, and campaign management.In-depth knowledge of HTML, CSS and JavaScript is also required.
This is a full tine permanent role, Hours of Work are 8am to 5pm with a 1 hour lunch break. Annual leave up to 27 days holiday (plus bank holidays) depending on length of service. For more information or to apply please contact Chase Taylor quoting reference MM5896.